Wayke is the new digital marketplace for cars aimed to challenge competitors. Behind the company is Scania Volkswagen Dealers, Svenska Volvohandlarföreningen and MRF.
Search technology and smart information management play a central role in the platform. All data is processed through Findwise i3 to create a structured, relevant and intuitive interface for the visitor.
The car's registration number automatically provides information about car model, equipment and all other detailed specification, which makes it much easier to create ads. The link between the advertisement and the car manufacturer's central information system facilitates communication between parties as well as follow-up in sales. In addition to simplicity and speed, automation leads to fewer errors and consistency in ads, which contributes to a more user-friendly interface for visitors.
The launch of the Wayke Marketplace is planned after the summer. Visit www.wayke.se for more information.