Better Search Engines and Information Practices in Digital Workplaces

During this year I have worked on a research project that aims to facilitate the development and implementation of an enterprise search engine. By understanding the use and value of information at the digital workplaces, we hope to create even better preconditions for optimizing a search engine to the requirements of a specific organization.

We use a work-task based research approach where we study information practices – that is, the normalized ways we use to recognize information needs, look for information, and how it is valued and used. By studying such practices in real-life work tasks, we can outline the role that a search engine plays in relation to other work tasks as well as to other ways of finding information. In short, being engaged in a creativity-oriented work task initiates different types of information practices compared to the practices we use in everyday, routine-based work tasks …

The creativity-oriented work tasks involve a dimension of innovation, and concepts such as learning and development are often used to describe these activities. Uncertainty is something that is associated with curiosity and may be seen as a driving force behind information seeking. Information that is rich in nuances and that offers different, even contradictory explanations or descriptions is usually appreciated, and the task outcome is only vaguely discerned at first. Routine-oriented tasks, on the other hand, are focused on increasing effectiveness and reducing uncertainty as quickly as possible in the task outcome, which itself may be sketched out relatively clearly from the beginning. Information seeking is often directed to readily available facts. All this means that a search engine must support a variety of information practices at any given workplace!

The “we” in this project is myself together with a Findwise colleague Henrik Strindberg. The project is financially supported by the Swedish Foundation for Strategic Research, and while I am not working with the present project I am employed by the University of Borås.

Just now I am finalizing a presentation of the project for the ICKM conference in Pittsburgh, PA, USA, next week. The presentation is entitled “Interrelated use and value of information sources”, and will be available through the conference proceedings in due time.

Very exciting … and while there I will also attend the board meetings of the ASIS&T’s Board of Directors as a newly appointed Director-at-Large. Very exciting, too!

The 73rd Annual Meeting of ASIS&T focuses on “Navigation Streams in an Information Ecosystem”.

Findwise in Cooperation with Borås University College Receives Research Grant

In recent decades Swedish and Western industry have had to adapt to the new paradigm. Moving from classical production industry organizations towards knowledge companies in which sales of services and knowledge are often bundled with a product – resulting in a complete solution. This change is vital for the survival of the Western world’s economy which previously has been built upon organizations of heavy industrial giants optimizing production processes and factory outputs by reducing overheads and increasing quality.

The threat to the industry from low cost countries, which no longer only compete just on low cost, but also with high quality and competence, forces Western organizations to develop new strategies to sustain their growth and competitive advantage. Cutting margins in order to compete with low cost countries is a downward spiral. Instead changing the model, to be able to provide knowledge and holistic understanding of customers needs and the ability to rapidly deliver a complete solution is now becoming the key competitive advantage. This however requires investment in IT and knowledge exchange tools. By moving away from selling physical products and components to solutions higher margins are possible because more business value is exchanged in the transactions.

The organizations adapting to this change, are identifiable by the fact that they consider knowledge and information as corporate assets – treated and cared for as any other asset. One example is the Swedish company SKF Group whose new vision is the “Knowledge Engineering Company” where the company going through a change from component supplier to a holistic supplier of both products and services.

A key success factor in this transformation from products to solutions is that the supply of knowledge and information to the employees is effective, easy to use and complete. The organization succeeds in providing that extra value, thereby allowing higher margins. Historical key performing indicators (KPIs) such as factory output, reduction of defects and increasing of quality, are dealing with physical production efficiency to ensure as little cost per unit manufactured and as high quality as possible. Individuals are used to measuring these KPIs and provide a way to manage the operational production processes. The turnover and efficiency of information and knowledge exchange lacks these models and measurement tools, thereby not allowing them to be managed. What you can’t measure, you can’t manage, or improve.

One technical solution which has the capabilities to enable complete, rapid and reduced turnover time for knowledge and information exchange, is Enterprise Search. This has been recognized by the Swedish Foundation for Strategic Research, which granted Findwise AB research funds to tackle this problem in cooperation with the College University of Borås in the Strategic Mobility program. The funded project will study the usefulness and value of a well functioning search engine for work-related information use. It will also identify performing indicators for information and knowledge exchange through search and to achieve results that systematically will illustrate the quantitative direct effects together with soft indirect effects.

The project will start early 2010 and run through the entire year. As part of the project, Dr. Katriina Byström will join Findwise and work together with Findwise employees in this joint research project. Findwise customers are invited to participate in the project and will have the availability to influence its direction. For more information on research at Findwise contact Henrik Strindberg.

About Dr. Katriina Byström
Dr. Katriina Byström is an associate professor in the Swedish School of Library and Information Science at the University College of Borås & Goteborg University, Sweden. She is one of initiators and director of the IA bachelor’s programme at Swedish School of Library and Information Science, and she is a chair for the programme with teaching involvement broadly across the curricula. Furthermore , Katriina is associate editor and co-founder at the Journal of Information Architecture. Katriina’s degree is in information studies, and her research focus on task-based information seeking, information retrieval and information architecture.