What are organisations planning to focus on to impove Search and Findability?

This year’s Search and Findability survey gave us a good indication of upcoming trends on the market. The activities and technologies that organisations are planning to start working with, are all connected to improving effectiveness. By using technology to automatically perform tasks, and by understanding the users’ needs and giving them a tailored search experience, there is a lot of potential to save time and effort. 

Top 5 activities organisations will focus in:

  • Natural language search interface, e.g. Query aid or chatbots (29%)
  • Personalisation e.g. tailored search experience (27%)
  • Automatic content tagging (24%)
  • Natural Language Processing, NLP (22%)
  • Machine Learning (20%)

The respondents planning to start working with one of these areas are more likely to be interested in, or are already working with, the other areas in the top 5. For example, out of the respondents saying that they are planning to use a natural language search interface, 44% are planning to start with personalisation as well. If you were to add the respondents already working with personalisation to that amount, it would increase by 75%. This might not be a big surprise since the different areas are much related to one another. A natural language search interface can support a tailored search experience, in other words – lead to personalisation. Automatic content tagging can be enabled by using techniques such as NLP and Machine Learning.

A Natural Language Search interface is a way of trying to find targeted answers to user questions. Instead of search based on keywords, the goal is to understand the question and generate answers with a higher relevancy. Since a large amount of the questions asked in an organisation are similar, you could save a lot of time by clustering and/or providing answers automatically using conversational UI. Learn more about Conversational UI.

One way to improve the Natural Language Search interface is by using Natural Language Processing (NLP). The aim with NLP is to improve a computer’s speech recognition for example by interpreting synonyms and spelling mistakes. NLP started out as a rule-based technique which was manually coded, but the introduction of Machine Learning (ML) improved the technology further. By using statistical techniques, ML makes it possible to learn from data without having to manually program the computer system.  Read more about improving search with NLP.

Automatic content tagging is a trend that we see within the area of Information Management. Instead of relying on user created tags (of various quality) the tags are created automatically based on different patterns. The advantage of using automatic content tagging is that the metadata will be consistent and that the data will be easier to analyse.

Personalisation e.g. tailored search experience is a way to sort out information based on the user profile. Basically, search results are adapted to the user needs, for example by not showing things that the user do not have access to and promoting search results that the user frequently looks for. Our findings in this year’s survey, show that respondents saying they are currently working with personalisation consider that users on both the internal and extern site find information easier. Users that find the information they search for easily, tend to be more satisfied with the search solution.


Results from this year’s survey indicates that organisations are working with or planning to working with, AI and Cognitive-related techniques. The percentage doing so has grown compared to previous surveys.

Do you want to learn more about cognitive search

Author: Angelica Lahti, Findability Business Consultant

Presentation: Results from the Enterprise Search and Findability Survey

This is a mashup of the presentations made at Enterprise Search Summit in New York, US on the 15th of May 2012 and at Enterprise Search Europe in London on the 30th of May 2012.

Global results are presented with numbers only, results from Europe and North America are clearly stated as such.

If you are interested in participating in the survey next year, please sign-up. All sign-ups will receive this years report.

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Update on The Enterprise Search and Findability Survey

A quick update on the status of the Enterprise Search survey.

We now have well over a hundred respondents. The more respondents the better the data will be, so please help spreading the word. We’d love to have  several hundred more. The survey will now be open until the end of April.

But most important of all, if you haven’t already, have a cup of coffee and fill in the survey.

A Few Results from the Survey about Enterprise Search

More than 60% say that the amount of searchable content in their organizations today are less or far less than needed. And in three years time 85% say that the amount of searchable content in the organisation will increase och increase significantly.

75% say that it is critical to find the right information to support their organizations business goals and success. But the interesting to note is that over 70% of the respondents say that users don’t know where to find the right information or what to look for – and about 50% of the respondents say that it is not possible to search more than one source of information from a single search query.

In this context it is interesting that the primary goal for using search in organisations (where the answer is imperative or signifact) is to:

  • Improve re-use of information and/or knowledge) – 59%
  • Accelerate brokering of people and/or expertise – 55%
  • Increase collaboration – 60%
  • Raise awareness of “What We Know” – 57%
  • and finally to eliminate siloed repositories – 59%

In many organisations search is owned either by IT (60%) or Communication (27%), search has no specified budget (38%) and has less than 1 dedicated person working with search (48%).  More than 50% have a search strategy in place or are planning to have one in 2012/13.

These numbers I think are interesting, but definitely need to be segmented and analyzed further. That will of course be done in the report which is due to be ready in June.