Tag Archives: Social information processing

Tagging, Social Networks, Interaction and Findability

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Events the past days has got me thinking about the power of social tagging and its connection to findability. Thoughts that commend me to writing my most personal (and perhaps off topic) post yet on this blog. (All thoughts expressed in this post are my own and do not necessarily reflect the opinions of my employer.)

Rumors about the shut down of Delicious have been circling the web. Even though it is still unconfirmed from Yahoo, my Twitter feed has been filled with comments about how to save your bookmarks, export bookmarks to other services, petitions to Yahoo about saving Delicious or making it open source.

Traditionally when talking about user tagging of content the topic is re-finding things. Users tag information on the web or an intranet in order to be able to find their way back to them. However most of the comments that I’ve seen about Delicious being shut down has nothing to do with this. As I see it, users don’t claim to be missing the bookmarks themselves, but the social network, research, collaboration and search capabilities that came with the bookmarking service. Delicious seems to have emerged from a service that helps you bookmark your things for re-finding them to a service that helps you find new things based on the tagging of others. Tagging, or social bookmarking may very well have started as a way of re-finding your information but has grown into a new way of discovering information, in parallel to search. (Maybe that is an explanation to the tweets wishing for Google to buy delicious from Yahoo?)

So, tagging can not only help you re-find your own stuff but also explore new things and spread information. One good example of this is what is currently going on in the swedish Twitterverse. It all started with one journalist’s discussion with her friends about the disbelief towards the women accusing Julian Assange of sexual assault. It quickly turned into so much more; a profound discussion about the fine lines of sexuality, what is OK, what we want and like and how to say no. Using the hash tag #prataomdet swedish twitter users are writing about and discussing their experiences in an effort to change the cultural climate so that people talk about it, start communicating with each other about sexuality. You can easily follow all the tweets real time and read blog posts on the topic at prataomdet.se. Many of the major news sites have now started reporting on this as well after the massive activity on twitter. (For non-swedish speaking readers an effort has also been made to start discussions in English as well at #talkaboutit on twitter.)

The feed in itself is thought provoking and can easily keep you busy for hours. Besides the content and openness of the discussions I find something else amazing. In a matter of hours this one tag joined together users, many of whom have never interacted with each other before, helping them share and find new information about something that was unspoken of earlier. Combining the power of social networks and tagging made this possible.

I usually write very different sorts of blog posts at this blog. This one time I just wanted to revel over the amazing possibilities for interaction that technology offers us today. Then maybe the next step is to think about how to tap into this power of interaction and how findability within the enterprise can benefit from this as well. In the mean time I recommend reading about What social networks reveal about interaction or how Västra Götalands Region are currently working on incorporating user tagging into their metadata.

Search as an Integrator of Social Intranets

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Wikis, blogs, microblogs, comments, ratings…we all know the buzzwords around the “Social Intranet” by now. Can we consider search as an integrator of Social Intranets?

If the first trend was about getting people to use the new technology, the second seems to be about making sense of all the information that has been created by now.

I sat down with a number of our customers the other week to talk about intranets and internal portals and everyone seemed to face one particular challenge: making sense of the collaborative and social content. How do we make this sort of information searchable without losing the context? And how do we know who the sender is?

One approach which was discussed is to use the people card and search as an integrator between the social components. By using search we can easily integrate everything from microblogging-flows, to comments and contributes in different communities used in the enterprise. The search engine fetches the information and presents it real-time.

Social intranets and search

Social intranets and search

When searching for project One HR on the intranet you can, besides all search hits, get an overview of the owner of the project and all the related discussions that has been going on. Apart from this, networks i.e. people who has been involved can be shown – creating 360° view of the information.

What is your view of the future social intranets? Have you solved the issues with search in collaborative and social content?

Faceted Search by LinkedIn

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My RSS feeds have been buzzing about the LinkedIn faceted search since it was first released from beta in December. So why is the new search at LinkedIn so interesting that people are almost constantly discussing it? I think it’s partly because LinkedIn is a site that is used by most professionals and searching for people is core functionality on LinkedIn. But the search interface on LinkedIn is also a very good example of faceted search.

I decided to have a closer look into their search. The first thing I realized was just how many different kinds of searches there are on LinkedIn. Not only the obvious people search but also, job, news, forum, group, company, address book, answers and reference search. LinkedIn has managed to integrate search so that it’s the natural way of finding information on the site. People search is the most prominent search functionality but not the only one.

I’ve seen several different people search implementations and they often have a tendency to work more or less like phone books. If you know the name you type it and get the number. And if you’re lucky you can also get the name if you only have the number. There is seldom anyway to search for people with a certain competence or from a geographic area. LinkedIn sets a good example of how searching for people could and should work.

LinkedIn has taken careful consideration of their users; What information they are looking for, how they want it presented and how they need to filter searches in order to find the right people. The details that I personally like are the possibility to search within filters for matching options (I worked on a similar solution last year) and how different filters are displayed (or at least in different order) depending on what query the user types. If you want to know more about how the faceted search at LinkedIn was designed, check out the blog post by Sara Alpern.

But LinkedIn is not only interesting because of the good search experience. It’s also interesting from a technical perspective. The LinkedIn search is built on open source so they have developed everything themselves. For those of you interested in the technology behind the new LinkedIn search I recommend “LinkedIn search a look beneath the hood”, by Daniel Tunkelang where he links to a presentation by John Wang search architect at LinkedIn.

Welcome to the Enterprise Search and Findability Blog!

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The Enterprise Search and Findability Blog is here. As some of you already know, Findwise has been blogging at findwise.se for several years now. However, we thought it was time to separate the blog from our web site and create a forum especially dedicated to the exciting area of findability, the Enterprise Search and Findability Blog. From a Findwise perspective, findability is the art of making information easy to find by using (enterprise) search technology, this regardless of when the information is needed or where it may be stored.

Here we invite you to learn more about findability and we welcome you to give us feedback and keep a dialogue with us. We will, among other things, keep you updated on relevant research within the findability area, exciting search functionality and news about enterprise search vendors.

New Features at the Search and Findability Blog

Our new blog includes features that were not available in our previous blog. These are: rss subscription, Findwise Twitter feed and the possibility to share information via other social medias. We hope and believe our readers will appreciate these features and we are looking forward to discussing with you here at the Enterprise Search and Findability Blog.

Enterprise Search 2.0?

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While visiting Enterprise Search Summit in San Jose I realized that enabling Enterprise 2.0 within enterprise search is the hottest trend at the moment. Is it Enterprise Search 2.0?

Andrew McAfee who coined the term Enterprise 2.0 and has released a book on the subject, spoke about how to use altruism to develop the enterprise. People are wired to help and if we stop obsessing about the risks and lower the bars for how people can help each other it is possible to make this work within a corporate environment.

He also spoke about how process control and how much workflow control. How much do we really need? Make it easy to correct mistake instead of making it hard to make them. With regards to innovation he pointed out that we need to question credentialism and build communities that people want to join. To leverage the intelligence aspects within the enterprise we should explore and experiment with collective intelligence such as prediction markets and open peer review processes. All in all make it easy for people to interconnect.

Very high improvement in access to knowledge, internal experts, satisfaction, increased innovation and customer satisfaction.

I also recommend to read Price Waterhouse Coopers Technology Forecast Summer 2008 to get a good overview of the available tools and technologies.

So how does this impact enterprise search? Search can be made to be the facilitator for Enterprise 2.0. Of course it is possible to index and make all blogs, wikipedias, tweets (yammer), online communities and social networks searchable, but that is only one way to make it this new environment more findable. If someone tweets or blogs about information we should use that information to impact on the search results and ranking. We could also track user behavior on a site to make certain information more visible with regards to implicitly expressed interests.

Basic Enterprise Search is a Commodity – Let’s Go Further! Conclusions of Trends 2007

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Looking back at the search trends that were predicted for 2007 one can conclude that many of the larger research institutes, such as Forrester and Gartner, made a great forecast.

2007 was supposed to raise the question of 2.0 for search technology within the companies (and it seems like wikis, blogs and collaborative tools was all that we heard about for some months). Further on, there was a discussion of integration with business tools, such as BI and search, to create more powerful ways to extract critical data from several sources. The fact that IBM bought Cognos and FAST Radar says something about what we can expect in the future.

During the last months there has been a discussion of more sophisticated ways to develop enterprise search. The leading niche vendors such as Autonomy, FAST and Endeca have for the last few years been evangelists for search that goes beyond spellchecking and synonyms – talking in terms of information retrieval and knowledge management. It seems like a lot of companies have evaluated search capabilities, starting with basic functions, simply to realise that search actually solves a lot of problems they haven’t even considered.

It’s not a coincidence that giants such as IBM and Microsoft have strategies that will bring their enterprise search capabilities to new levels 2008.

A Change of Focus to Search Driven; or Control vs Openness Part Two

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The Shift Towards Portals with Search Driven Functionality

A lot of the people I meet in my work use these new web 2.0 tools daily. They ask me why metadata and taxonomies have to be so complicated when you can do “that web 2.0 stuff” with tagging. They say they prefer “the easy way” and prefer folksonomies over structures; they don’t think they can trust the structures anyway. People, who would like to work in an organization like Charlies.

Traditionally intranets are about control; we want to control what information people get and when and how they get it, instead of trying to make sure that people have the information they need when they need it.

I did some sketches for a search driven portal the other day. One of the comments I got was: “Wow! Why can’t we do that?” Actually, people are doing that. There are dozens of services out there like iGoogle and Superstart; all about customizing the experience for each user. This is like the intranet I want!

In order to achieve this, the companies need a change of focus. It is not about having control over every detail, or about just seizing control. It’s about finding a way to manage communication and make it easier for people to find what they want when they need it.

The search vendors have started to realize that. There is a shift towards portals with search driven functionality.

The design is not static, but reflects what is new and important to you, the specific user.
There are no menus in several levels; instead information about current events and information about what has happened since the last time you visited, take up the information space. Web 2.0 tools such as wikis and blogs can be used internally to improve communication and collaboration.

Are you looking for something special? Search for it! You don’t need to know where it is in order to find the information you are looking for.

This is off course the vision, where few organizations have dared to go. But there are off course exceptions to this. I have been working in a project where there is no fear of seizing control over every little detail. The aim is instead to understand how to best support the users in their work, using enterprise 2.0 tools and search as a vital part of the solution. I would like to see more organizations like Charlie’s…

Wisdom Comes With Knowledge – Let’s Have it at Our Fingertips

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Wisdom comes with knowledge – this is our payoff, a generic statement, easy to agree with. But what do we mean with these few words….

The management guru Peter Drucker (www.peter-drucker.com) stated already 2001 that the next society will be a “knowledge society”. Knowledge will be its key resource, and knowledge workers will be the dominant group in its workforce. Its three main characteristics will be:

  • Borderlessness because knowledge travels even more effortlessly than money.
  • Upward mobility, available to everyone through easily acquired formal education.
  • The potential for failure as well as success. Anyone can acquire the “means of production”, i.e. the knowledge required for the job, but not everyone can win.

Together, those three characteristics will make the knowledge society a highly competitive one, for organisations and individuals alike. Information technology, although only one of many new features of the next society, is already having one hugely important effect: it is allowing information to spread near-instantly, and making it accessible to everyone.

But the important thing in the knowledge society is of course to find the right information at the right time. This is the success factor, to turn information into knowledge that could be built up for each separate task or mission. This requires a good way to extract the useful information. A good search engine could give you this, the ability to dynamically find, extract, structure and understand information and to turn information into knowledge.

We call this “dynamic knowledge”, easy to achieve through search solutions, suitable for each situation. This is a way to feel wise and well informed in the knowledge society. The ability to get the right information for each and every situation will give you the ability to have “dynamic knowledge at your fingertips”.

The Right Information at the Right Time; or Control vs Openness

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There is obviously a difference between what people want and do and what the organisations think and want to do.

I saw a good definition of what enterprise 2.0 is the other day. Meet Charlie is a good example of how web 2.0 tools can be used in the enterprise area. Because people do use them; these new tools have changed the way we communicate and collaborate. If your not an organization that is.

I think social media is here to stay. Things like flickr and youtube ultimately changed the way we deal with our photos and videos. Look at the competitive analysis valuecurve for flickr to see how it changed the business behind photo services. (Flickr is now also the second most popular photo site.) And social media isn’t just for kids. You can find booktips from the library in Norrköping at youtube, many professionals have profiles on LinkedIn, we subscribe to dozens of blogs and blog ourselves.

There is a lot of professional networking going on on the web. People of today have a need to share their thoughts and ideas. So there are a lot of Charlies out there. Howcome there are so few of his employers?

According to Gartner, today 80% of Business is conducted on unstructured information, which is about 85% of all data. And yet most of the development för IT is done for the rest of the information, the 15% that is structured and semi-structured. People go for openness and collaboration but organizations go for structure and control…

Using Search for Web and Enterprise 2.0? Plan for the Future!

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Buzzwords such as ‘the long tail’, ‘user generated content’ and ‘web 2.0’ has been around for some time now, but does it automatically mean that everyone understands the way that technology is heading? And what happens with search?

If you haven’t seen the rather old, but brilliant video The machine is us/ing us on Youtube you should. If you have, you should take a look at the updated version.

When working with search on a daily basis one tries to get behind the fuzzy words to see how blogs, wikis, RSS, mash-ups and social tagging among other things will affect the way we interact and do business in the future. Linking Wikipedia to these words is only one example of knowledge sharing that wasn’t possible a few years ago.

The tools that the new web 2.0 development provides us with helps us create and gather more information than ever. As the amount of information increases rapidly, according to Gartner an average company doubles (!) its information every 6-18 months, the need for efficient search solutions becomes crucial in order to handle the vast amounts of data.

All search vendors claim that they will be able to provide effective search for these purposes. As a customer you should ask yourself; what is the future need of my business? Do I need a search solution that provides support for basic functionality such as spellchecking and static relevance adjustments? Is there a need for more advanced functionality that increases cross-functional sharing in the organisation such as dynamic navigators and common workspaces? Do I want to use search to increase knowledge sharing powered by web 2.0 tools?

An interesting and short debate presentation can be found here. In conclusion; Different stages of maturity require different approaches to achieve different outcomes.

These questions may seem to be looking too far ahead? I can say for sure that by asking the right questions from the beginning you can save yourself a lot of time and the company a lot of money (and use your solutions for present as well as future needs).

By knowing your users, your organization and its future you can make search solutions that help enable knowledge discovery, sharing, and connection, which in the end is what web 2.0 and enterprise 2.0 is all about.