Tag Archives: search solution

The Business Case for Enterprise Search

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1. Achieve higher employee efficiency levels by providing company-wide, swift access to relevant information

Every business day, employees need to access information stored in various enterprise applications and databases. Enterprise Search addresses this need by providing your co-workers with swift access to relevant information and by consolidating, ranking and presenting it properly. The value proposition of enterprise search is thus to promote core business by enabling co-workers to work more efficiently, to avoid redoing work done elsewhere and to produce better quality as the information they need can be found through one single search solution.

2. Make more money by providing revenue-driving business processes with tailored means to access and act on information

The larger the corporation, the more different information access needs. Besides providing large user groups with general access to corporate information, an Enterprise Search solution can be tailored to meet the specific needs of revenue-driving business processes such as solution sales, business intelligence, patent management and mergers and acquisitions. There might not be that many people working in these areas, but the outcome of their work can have a tremendous impact on the bottom line of your company.

3. Leverage the hidden value of existing IT investments

The return on investment of Enterprise Search is not only a matter of getting your money’s worth for the license and deployment costs of the Enterprise Search solution. As the solution makes all the information hidden in document repositories findable through one search solution, the Enterprise Search solution will in fact help you get a return on investment on content management investments already made.

4. Lower your IT costs by centralizing access to information

Reduce your license, maintenance and support costs by providing one centralized Enterprise Search platform to handle all information access requests. Most companies store information in various information systems such as intranets and web sites, collaboration portals, document management systems, CRM and ERP systems and many other enterprise applications and databases. A typical set-up is to have separate search tools for each of these systems. By using your Enterprise Search platform as a service, you can replace these siloed search functions with one centrally monitored platform that provides search to each of these applications. In this way, you can reduce the annual costs on licenses, maintenance and support for separate search applications.

High Expectations to Googlify the Company = Findability Problem?

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It is not a coincidence that the verb “to google” has been added to several renowned dictionaries, such as those from Oxford and Merriam-Webster. Search has been the de facto gateway to the Web for some years now. But when employees turn to Google on the Web to find information about the company they work for, your alarm bells should be ringing. Do you have a Findability problem within the firewall?

The Google Effect on User Expectations

“Give us something like Google or better.”

 

“Compared to Google, our Intranet search is almost unusable.”

 

“Most of the time it is easier to find enterprise information by using Google.”

The citations above come from a study Findwise conducted during 2008-2009 for a customer, who was on the verge of taking the first steps towards a real Enterprise Search application. The old Intranet search tool had become obsolete, providing access to a limited set of information sources only and ranking outdated information over the relevant documents that were in fact available. To put it short, search was causing frustration and lots of it.

However, the executives at this company were wise enough to act on the problem. The goal was set pretty high: Everybody should be able to find the corporate information they need faster and more accurately than before. To accomplish this, an extensive Enterprise Search project was launched.

This is where the contradiction comes into play. Today users are so accustomed to using search as the main gateway to the Web, that the look and feel of Google is often seen as equal to the type of information access solution you need behind the firewall as well. The reasons are obvious; on the Web, Google is fast and it is relevant. But can you—and more importantly should you—without question adopt a solution from the Web within the firewall as well?

Enterprise Search and Web Search are different

  1. Within the firewall, information is stored in various proprietary information systems, databases and applications, on various file shares, in a myriad of formats and with sophisticated security and version control issues to take into account. On the Web, what your web crawler can find is what it indexes.
  2. Within the firewall, you know every single logged in user, the main information access needs she has, the people she knows, the projects she is taking part in and the documents she has written. On the Web, you have less precise knowledge about the context the user is in.
  3. Within the firewall, you have less links and other clear inter-document dependencies that you can use for ranking search results. On the Web, everything is linked together providing an excellent starting point for algorithms such as Google’s PageRank.

Clearly, the settings differ as do user needs. Therefore, the internal search application will be different from a search service on the web; at least if you want it to really work as intended.

Start by Setting up a Findability Strategy

When you know where you are and where you want to be in terms of Findability—i.e. when you have a Findability strategy—you can design and implement your search solution using the search platform that best fits the needs of your company. It might well be Google’s Search Appliance. Just do not forget, the GSA is a totally different beast compared to the Google your users are accustomed to on the Web!

References

http://en.wikipedia.org/wiki/Googling

Six Simple Steps to Superior Search

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Do you have your search application up and running but it still doesn’t quite seem to do the trick? Here are six simple steps to boost the search experience.

Avoid the Garbage in-Garbage out Syndrome

Fact 1: A search application is only as good as the content it makes findable

If you have a news search service that only provides yesterday’s news, the search bit does not add any value to your offering.

If your Intranet search service provides access to a catalog of employee competencies, but this catalog does not cover all co-workers or contain updated contact details, then search is not the means it should be to help users get in touch with the right people.

If your search service gives access to a lot of different versions of the same document and there is no metadata available as to single out which copy is the official one, then users might end up spending unnecessary time reviewing irrelevant search results. And still you cannot rule out the risk that they end up using old or even flawed versions of documents.

The key learning here is that there is no plug and play when it comes to accurate and well thought out information access. Sure, you can make everything findable by default. But you will annoy your users while doing so unless you take a moment and review your data.

Focus on Frequent Queries

Fact 2: Users tend to search for the same things over and over again.

It is not unusual that 20 % of the full query volume is made up of less than 1 % of all query strings. In other words, people tend to use search for a rather fixed set of simple information access tasks over and over again. Typical tasks include finding the front page of a site or application on the Intranet, finding the lunch menu at the company canteen or finding the telephone number to the company helpdesk.

In other words, you will be much advised to make sure your search application works for these highly frequent (often naïve) information access tasks. An efficient way of doing so is to keep an analytic eye on the log file of your search application and take appropriate action on frequent queries that do not return any results whatsoever or return weird or unexpected results.

The key learning here is that you should focus on providing relevant results for frequent queries. This is the least expensive way to get boosted benefit from your search application.

Make the Information People Often Need Searchable

Fact 3: Users do not know what information is available through search.

Users often believe that a search application gives them access to information that really isn’t available through search. Say your users are frequently searching for ”lunch menu”, ”canteen” and ”today’s lunch”, what do you do if you do not have the menu available at all on your Intranet or Web site?

In the best of worlds, you will make frequently requested information available through search. In other words, you would add the lunch menu to your site and make it searchable. If that is not an option, you might consider informing your users that the lunch menu—or some other popular information people tend to request—is not available in the search application and provide them with a hard-coded link to the canteen contractor or some other related service as a so called “best bet” (or sponsored link as in Google web search).

The key learning here is to monitor what users frequently search for and make sure the search application can tackle user expectations properly.

Adapt to the User’s Language

Fact 4: Users do not know your company jargon.

People describe things using different words. Users are regularly searching for terms which are synonymous to—but not the same as—the terms used in the content being searched. Say your users are frequently looking for a ”travel expense form” on your Intranet search service, but the term used in your official company jargon  is ”travel expenses template”. In cases like this you can build a glossary of synonyms mapping those common language terms people tend to search for frequently to official company terms in order to satisfy your users’ frequent information needs better without having to deviate from company terminology. Another way of handling the problem is to provide hand-crafted best bets (or sponsored links as in Google web search) that are triggered by certain common search terms.

Furthermore, research suggests that Intranet searches often contain company-specific abbreviations. A study of the query log of a search installation at one of Findwise’s customers showed that abbreviations—query strings consisting of two, three or four letters—stood for as much as 18 % of all queries. In other words, it might be worthwhile for the search application to add the spelled-out form to a query for a frequently used abbreviation. Users searching for “cp” on the Intranet would for example in effect see the results of the query “cp OR collaboration portal”

The lesson to learn here is that you should use your query log to learn the terminology the users are using and adapt the search application accordingly, not the other way around!

Help Users With Spelling

Fact 5: Users do not know how to spell.

Users make spelling mistakes—lots of them. Research suggests that 10—25 % of all queries sent to a search engine contain spelling mistakes. So turn on spellchecking in your search platform if you haven’t already! And while you are at it, make sure your search platform can handle queries containing inflected forms (e.g. “menu”, “menus”, “menu’s”, “menus’”). There’s your quick wins to boost the search experience.

Keep Your Search Solution Up-To-Date

Fact 6: Your search application requires maintenance.

Information sources change, so should your search application. There is a fairly widespread misconception that a search application will maintain itself once you’ve got it up and running. The truth is you need to monitor and maintain your search solution as any other business-critical IT application.

A real-life example is a fairly large enterprise that decided to perform a total makeover of its internal communication process, shifting focus from the old Intranet, which was built on a web content management system, in favor of a more “Enterprise 2.0 approach” using a collaboration platform for active projects and daily communication and a document management system for closed projects and archived information.

The shift had many advantages, but it was a disaster for the Enterprise Search application that was only monitoring the old Intranet being phased out. Employees looking for information using the search tool would in other words only find outdated information.

The lesson to learn here is that the fairly large investment in efficient Findability requires maintenance in order for the search application to meet the requirements posed on it now and in the future.

References

100 Most Often Mispelled Misspelled Words in English – http://www.yourdictionary.com/library/misspelled.html

Definition of “sponsored link” – http://encyclopedia2.thefreedictionary.com/Sponsored+link

Basic Enterprise Search is a Commodity – Let’s Go Further! Trends for 2008

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So looking ahead, what are the trends for enterprise search 2008? Well, we have already been talking about Microsoft and IBM and there are a few other vendors (such as Google and Oracle) that have presented ways to develop their enterprise search solutions (looking at clustering, categorisation, taxonomies, entity extraction, visualisation etc.). To conclude: the simple search box is soon a commodity – a search solution for enterprises has to go beyond this.

As a result, experts believe that 2008 will become a year with stronger cooperation and more strategic differentiation among the leading vendors.

BI and search is one example, search within Rich Media (video, speech and music) another. The largest vendors are looking at new ways to develop and enrich their search capabilities and acquisitions of, or cooperation with, other companies is most likely to continue.

The next trend for 2008 is something that I personally look forward to: the user revolution
Enterprise search has for a long time been focusing on technical aspects, such as ability to scale, linguistics features etc. The predicted new era uses enterprise search as a tool based on user needs. At Findwise we have rapidly become clear of this since the need for our usability expert is great. Her work focuses on the end-user, and how the technical platforms can be used to support his or her everyday work. My believe is that this perspective will bridge the gap between IT and business, making enterprise search a tool to enable information retrieval and access in new ways.

What is your opinion? Are there more things to add for the future of enterprise search the following year?

Findwise wish you all a Happy New Year and look forward hearing from you in 2008!

What Differentiates a Good Search Engine from a Bad One?

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That was one of the questions the UIE research group asked themselves when conducting a study of on-site search. One of the things they discovered was that the choice of search engine was not as important as the implementation. Most of the big search vendors were found in both the top sites and the bottom sites.

So even though the choice of vendor influences what functionality you can achieve and the control you have over your content there are other things that matter, maybe even more. Because the best search engine in the world will not work for you unless you configure it properly.

According to Jared Spool there are four kinds of search results:

  • ‘Match relevant results’ – returns the exact thing you were looking for.
  • ‘Zero results’ – no relevant results found.
  • ‘Related results’ – i.e. search for a sweater and also get results for a cardigan. (If you know that a cardigan is a type of sweater you are satisfied. Otherwise you just get frustrated and wonder why you got a result for a cardigan when you searched for a sweater).
  • ‘Wacko results – the results seem to have nothing in common with your query.

So what did the best sites do according to Jared Spool and his colleagues?
They returned match relevant results, and they did not return 0 results for searches.

So how do you achieve that then? We have previously written about the importance of content refinement and information quality. But what do you do when trying to achieve good search results with your search engine? And what if you do not have the time or knowledge to do a proper content tuning process?

Well, the search logs are a good way to start. Start looking at them to identify the 100 most common searches and the results they return. Are they match relevant results? It is also a good idea to look at the searches that return zero results and see if there is anything that can be done to improve those searches as well.

Jared Spool and his colleagues at UIE mostly talk about site search for e-commerce sites. For e-commerce sites bad search results mean loss of revenue while good search results hopefully give an increase in revenue (if other things such as check out do not fail). Working with intranet search the implications are a bit different.

With intranet search solutions the searches can be more complex when information not items, is what users are searching for. It might not be as easy to just add synonyms or group similar items to achieve better search results. I believe that in such a complex information universe, proper content tuning is the key to success. But looking at the search logs is a good way for you to start. And me and my colleagues here at Findwise can always help you how to get the most out of your search solution.

Using Search for Web and Enterprise 2.0? Plan for the Future!

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Buzzwords such as ‘the long tail’, ‘user generated content’ and ‘web 2.0’ has been around for some time now, but does it automatically mean that everyone understands the way that technology is heading? And what happens with search?

If you haven’t seen the rather old, but brilliant video The machine is us/ing us on Youtube you should. If you have, you should take a look at the updated version.

When working with search on a daily basis one tries to get behind the fuzzy words to see how blogs, wikis, RSS, mash-ups and social tagging among other things will affect the way we interact and do business in the future. Linking Wikipedia to these words is only one example of knowledge sharing that wasn’t possible a few years ago.

The tools that the new web 2.0 development provides us with helps us create and gather more information than ever. As the amount of information increases rapidly, according to Gartner an average company doubles (!) its information every 6-18 months, the need for efficient search solutions becomes crucial in order to handle the vast amounts of data.

All search vendors claim that they will be able to provide effective search for these purposes. As a customer you should ask yourself; what is the future need of my business? Do I need a search solution that provides support for basic functionality such as spellchecking and static relevance adjustments? Is there a need for more advanced functionality that increases cross-functional sharing in the organisation such as dynamic navigators and common workspaces? Do I want to use search to increase knowledge sharing powered by web 2.0 tools?

An interesting and short debate presentation can be found here. In conclusion; Different stages of maturity require different approaches to achieve different outcomes.

These questions may seem to be looking too far ahead? I can say for sure that by asking the right questions from the beginning you can save yourself a lot of time and the company a lot of money (and use your solutions for present as well as future needs).

By knowing your users, your organization and its future you can make search solutions that help enable knowledge discovery, sharing, and connection, which in the end is what web 2.0 and enterprise 2.0 is all about.