Search as an Integrator of Social Intranets

Wikis, blogs, microblogs, comments, ratings…we all know the buzzwords around the “Social Intranet” by now. Can we consider search as an integrator of Social Intranets?

If the first trend was about getting people to use the new technology, the second seems to be about making sense of all the information that has been created by now.

I sat down with a number of our customers the other week to talk about intranets and internal portals and everyone seemed to face one particular challenge: making sense of the collaborative and social content. How do we make this sort of information searchable without losing the context? And how do we know who the sender is?

One approach which was discussed is to use the people card and search as an integrator between the social components. By using search we can easily integrate everything from microblogging-flows, to comments and contributes in different communities used in the enterprise. The search engine fetches the information and presents it real-time.

Social intranets and search

Social intranets and search

When searching for project One HR on the intranet you can, besides all search hits, get an overview of the owner of the project and all the related discussions that has been going on. Apart from this, networks i.e. people who has been involved can be shown – creating 360° view of the information.

What is your view of the future social intranets? Have you solved the issues with search in collaborative and social content?

IASummit – Information Architecture and Search

This upcoming week my colleague Lina and I will participate in the IASummit in Phoenix Arizona. Search, information architecture and user experience and the relationships between them is the focus for us this upcoming week. We look forward to hearing a lot of great talks, meeting interesting people and enjoying the sunny weather in Arizona.

We will be blogging from the conference but if you don’t want to wait for that you can follow me, Maria on twitter or follow the hashtag for the IASummit #ias10 so see what everyone is tweeting about.

Faceted Search by LinkedIn

My RSS feeds have been buzzing about the LinkedIn faceted search since it was first released from beta in December. So why is the new search at LinkedIn so interesting that people are almost constantly discussing it? I think it’s partly because LinkedIn is a site that is used by most professionals and searching for people is core functionality on LinkedIn. But the search interface on LinkedIn is also a very good example of faceted search.

I decided to have a closer look into their search. The first thing I realized was just how many different kinds of searches there are on LinkedIn. Not only the obvious people search but also, job, news, forum, group, company, address book, answers and reference search. LinkedIn has managed to integrate search so that it’s the natural way of finding information on the site. People search is the most prominent search functionality but not the only one.

I’ve seen several different people search implementations and they often have a tendency to work more or less like phone books. If you know the name you type it and get the number. And if you’re lucky you can also get the name if you only have the number. There is seldom anyway to search for people with a certain competence or from a geographic area. LinkedIn sets a good example of how searching for people could and should work.

LinkedIn has taken careful consideration of their users; What information they are looking for, how they want it presented and how they need to filter searches in order to find the right people. The details that I personally like are the possibility to search within filters for matching options (I worked on a similar solution last year) and how different filters are displayed (or at least in different order) depending on what query the user types. If you want to know more about how the faceted search at LinkedIn was designed, check out the blog post by Sara Alpern.

But LinkedIn is not only interesting because of the good search experience. It’s also interesting from a technical perspective. The LinkedIn search is built on open source so they have developed everything themselves. For those of you interested in the technology behind the new LinkedIn search I recommend “LinkedIn search a look beneath the hood”, by Daniel Tunkelang where he links to a presentation by John Wang search architect at LinkedIn.

Enterprise Search 2.0?

While visiting Enterprise Search Summit in San Jose I realized that enabling Enterprise 2.0 within enterprise search is the hottest trend at the moment. Is it Enterprise Search 2.0?

Andrew McAfee who coined the term Enterprise 2.0 and has released a book on the subject, spoke about how to use altruism to develop the enterprise. People are wired to help and if we stop obsessing about the risks and lower the bars for how people can help each other it is possible to make this work within a corporate environment.

He also spoke about how process control and how much workflow control. How much do we really need? Make it easy to correct mistake instead of making it hard to make them. With regards to innovation he pointed out that we need to question credentialism and build communities that people want to join. To leverage the intelligence aspects within the enterprise we should explore and experiment with collective intelligence such as prediction markets and open peer review processes. All in all make it easy for people to interconnect.

Very high improvement in access to knowledge, internal experts, satisfaction, increased innovation and customer satisfaction.

I also recommend to read Price Waterhouse Coopers Technology Forecast Summer 2008 to get a good overview of the available tools and technologies.

So how does this impact enterprise search? Search can be made to be the facilitator for Enterprise 2.0. Of course it is possible to index and make all blogs, wikipedias, tweets (yammer), online communities and social networks searchable, but that is only one way to make it this new environment more findable. If someone tweets or blogs about information we should use that information to impact on the search results and ranking. We could also track user behavior on a site to make certain information more visible with regards to implicitly expressed interests.

The Right Information at the Right Time; or Control vs Openness

There is obviously a difference between what people want and do and what the organisations think and want to do.

I saw a good definition of what enterprise 2.0 is the other day. Meet Charlie is a good example of how web 2.0 tools can be used in the enterprise area. Because people do use them; these new tools have changed the way we communicate and collaborate. If your not an organization that is.

I think social media is here to stay. Things like flickr and youtube ultimately changed the way we deal with our photos and videos. Look at the competitive analysis valuecurve for flickr to see how it changed the business behind photo services. (Flickr is now also the second most popular photo site.) And social media isn’t just for kids. You can find booktips from the library in Norrköping at youtube, many professionals have profiles on LinkedIn, we subscribe to dozens of blogs and blog ourselves.

There is a lot of professional networking going on on the web. People of today have a need to share their thoughts and ideas. So there are a lot of Charlies out there. Howcome there are so few of his employers?

According to Gartner, today 80% of Business is conducted on unstructured information, which is about 85% of all data. And yet most of the development för IT is done for the rest of the information, the 15% that is structured and semi-structured. People go for openness and collaboration but organizations go for structure and control…

Using Search for Web and Enterprise 2.0? Plan for the Future!

Buzzwords such as ‘the long tail’, ‘user generated content’ and ‘web 2.0’ has been around for some time now, but does it automatically mean that everyone understands the way that technology is heading? And what happens with search?

If you haven’t seen the rather old, but brilliant video The machine is us/ing us on Youtube you should. If you have, you should take a look at the updated version.

When working with search on a daily basis one tries to get behind the fuzzy words to see how blogs, wikis, RSS, mash-ups and social tagging among other things will affect the way we interact and do business in the future. Linking Wikipedia to these words is only one example of knowledge sharing that wasn’t possible a few years ago.

The tools that the new web 2.0 development provides us with helps us create and gather more information than ever. As the amount of information increases rapidly, according to Gartner an average company doubles (!) its information every 6-18 months, the need for efficient search solutions becomes crucial in order to handle the vast amounts of data.

All search vendors claim that they will be able to provide effective search for these purposes. As a customer you should ask yourself; what is the future need of my business? Do I need a search solution that provides support for basic functionality such as spellchecking and static relevance adjustments? Is there a need for more advanced functionality that increases cross-functional sharing in the organisation such as dynamic navigators and common workspaces? Do I want to use search to increase knowledge sharing powered by web 2.0 tools?

An interesting and short debate presentation can be found here. In conclusion; Different stages of maturity require different approaches to achieve different outcomes.

These questions may seem to be looking too far ahead? I can say for sure that by asking the right questions from the beginning you can save yourself a lot of time and the company a lot of money (and use your solutions for present as well as future needs).

By knowing your users, your organization and its future you can make search solutions that help enable knowledge discovery, sharing, and connection, which in the end is what web 2.0 and enterprise 2.0 is all about.

Lifestreams and Google

Google recently announced their new experimental site and it holds a feature to see search results grouped on dates, visualized in a time line, based on extracted dates from the source documents.

Simple entity extraction isn’t that complicated, especially not when it comes to keeping track of dates – some regular expressions can easy detect date formats and normalize them for any search engine to keep track. However, other vendors have at the most visualized them as dynamic navigators or just used it as metadata . The key lies in visualizing it and providing a user friendly interface, which I must say Google, again, has succeeded with. This announcement made me think of something two researchers from Yale wrote an article about in 1996.

Freeman and Gelmter (1996) introduce a new metaphor, “Lifestreams” – an idea for users to organize their own personal workspace. The concept is that everything a person creates or are involved with are attached to a lifestream, which simply is a visualized time line linked to a storage repository. Later the user can add filtering and alerting functions to monitor and summarize their the streams for easier overview or just narrow their streams down to suit their current information need.

For example, if a user wishes to add a meeting, there is no need to open up the calendar, just attach the meeting entry to the life stream in the future. Adding the proper alerting, one will still be reminded. Lifestreams are not only historical, the concept also expands into the future. Furthermore, the concept grows to having various substreams, one for your private, one for your professional, dynamically as you create it.

Furthermore Google also announced their new map search, where one could search for a almost anything and get a rough overview (of course on a map) where places related to the query is displayed highlighted on the map. It’s noticeable that Google hasn’t utilized all their content in these two experimental features, but I must say I’m really looking forward when they do. I would say that Google now are really starting showing off that they definitely are capable to deal with true contextual search.

So, what about the lifestreams? Well, the recent buzz around Enterprise 2.0 and moving the Web 2.0 with social networking and blogging inside the corporate firewalls could really learn from these three concepts. If some vendor would provide functionality for ordinary businessmen to build personal lifestreams, hook their documents, meetings and resources to it combined with easy controlled vocabulary tagging and visually on a map attaching it to location. Let’s add the last magic spice: search to aid building up enterprise historical lifestreams and provide easy access, entity extraction, filtering and alerting one would have the silver bullet. One could follow the lifestream of an organization as one follow the heartbeat of a human being. Enterprise Lifestreams of aggregated deparment lifestreams of aggregated individual lifestreams. Imagine visualizing an organizational lifestream and tap into the pulse of an enterprise organization. Imagine to share professional lifestreams with collegues and interestgroups.

Not to take over John Lennon’s role about imagine, but I feel this could the next killer enterprise application that would glue all enterprise 2.0 concepts together. This could be the next step in social networking and truly support processoriented organizations’s everyday work! What do you think? Are our enterprises ready for something like this?