Search as an Integrator of Social Intranets

Wikis, blogs, microblogs, comments, ratings…we all know the buzzwords around the “Social Intranet” by now. Can we consider search as an integrator of Social Intranets?

If the first trend was about getting people to use the new technology, the second seems to be about making sense of all the information that has been created by now.

I sat down with a number of our customers the other week to talk about intranets and internal portals and everyone seemed to face one particular challenge: making sense of the collaborative and social content. How do we make this sort of information searchable without losing the context? And how do we know who the sender is?

One approach which was discussed is to use the people card and search as an integrator between the social components. By using search we can easily integrate everything from microblogging-flows, to comments and contributes in different communities used in the enterprise. The search engine fetches the information and presents it real-time.

Social intranets and search

Social intranets and search

When searching for project One HR on the intranet you can, besides all search hits, get an overview of the owner of the project and all the related discussions that has been going on. Apart from this, networks i.e. people who has been involved can be shown – creating 360° view of the information.

What is your view of the future social intranets? Have you solved the issues with search in collaborative and social content?

How to Create Knowledge Sharing Intranets and the Role of Search

“If only HP knew what HP knows, we would be three times more productive”

The quote is a statement from the former chief executive of Hewlett-Packard, Lew Platt and summarizes this week’s discussion on knowledge sharing intranets at the conference “Sociala intranät” (Social Intranets) in Stockholm.

For two days intranet managers, editors, web strategists and communication managers gathered in Stockholm to talk about the benefits (and pitfalls) of knowledge sharing intranets where the end-users share and contribute with their own and their colleagues information. And what role search plays in a Social Intranet.

A number of larger companies and organization, such as TeliaSonera, Thomas Cook, Manpower and Perstorp, have started their second generation of intranets: where blogs, collaborative areas, wikis, personalization, micro blogging (see the twitter flow from the conference)  and Facebook-inspired solutions finally seem to work in a larger scale.

The pioneers, such as Fredrik Heidenholm from Skånemejerier, has been doing it without a large budget – proving that social intranets are more about users than expensive technical solutions.

Read interviews of Fredrik Heidenholm, Gunilla Rehnberg (Röda Korset) Hans Gustafsson (Boverket)  and Lisa Thorngren (Thomas Cook Northern Europe – Ving).

And in general, the speakers as well as the attendees seem to be agreeing with one another: having the whole organization contributing with their knowledge is a prerequisite for keeping knowledge sharing intranets alive.

But letting everyone create information requires a good enterprise search solution, something some of Findwise customers, such as Ericsson and Landstinget i Jönköping, talked about: “Search promotes the value of our social intranet” said Karin Hamberg, Enterprise Architect, at Ericsson. Search makes it possible to gather information from all kind of sources and make it accessible from one entrance. However, this also requires strategies for handling security restrictions (who should have access to what?), metadata models, user experience (expectations and behavior) and ranking (who determinates which results that should appear on the very top?).

Sven-Åke Svensson, from Landstinget i Jönköping, had the same experiences and emphasized the need for a good prestudy (workshop method) and tools for the editors such as a metadata service to help the contributors write good metadata tags. Sven-Åke also made a demo of the new intranet (if you are Swedish, the blog post “Landsting på väg mot det social intranätet” gives a great overview of the solution)

The two days covered most angles of Lew Platt’s vision – and apart from a number of good speakers the informal talk at coffee breaks and lunch gave a good insight in the fact that Swedish companies are working hard to provide knowledge sharing intranets that serves consumers as well as contributors.

Did you visit the conference? Was there anything in particular you found interesting? Please feel free to comment and share your thoughts.

P.S. If you want to read more about social intranets, take a look at Oscar Berg’s blogpost “The business case for social intranets”. An inspiring summary of the topic.

Do You Know Something I Don’t? The Art of Benchmarking Enterprise Search

During the autumn we have been trying to keep our customers and others up to date with the search world by hosting breakfast seminars. By benchmarking enterprise search and sharing experiences and discussing with others the participants have taken giant leaps in understanding what search can deliver in true value. The same goes for sharing experiences between companies, where you often find yourself struggling with the same problems, regardless of business or company size.

We have been discussing how enterprise search can help intranets, extranets, web sites and support centers to capitalize on their knowledge. Some of the things that have been discussed in regards to benchmarking enterprise search.

Business Cases

  • How can search help companies save 100 million SEK/year?
  • How do you count return on investment (ROI) for search?

Search Functionality

How and why should you work with:

  • Key Matches to promote certain content (similar to Google’s sponsored links on the web)
  • Synonyms (to make sure that the end-users language corresponds to the corporate without having to change the information)
  • Query completion and suggestion to give the user an overview of what other people have been searching for when they start to type (similar to Apples web site search).

End User Experience

  • How can different interfaces serve different information needs and user-groups?
  • How does your user interface serve your end-users?

Information Quality

  • Do taxonomies and folksonomies help us find information faster?
  • Can search be used to improve the quality of your content?

During the spring we will continue to hold seminars, keeping you up-to date. If you’re not on our mailing list, please look at our Findability Events and register for our events.

During Wednesday and Thursday this week we will be attending a Ability conference to discuss search. Hope to see you there!

Smooth CMS Migration Through Enterprise Search

Recently Findwise supported a successful CMS migration project for a worldwide customer in the furniture business by utilising enterprise search.

The goal of the project was to migrate from an old Content Management System (CMS) to a new CMS to meet the new demands of the organisation, and at the same time making least possible impact for the end-user throughout the migration process.

With support from Findwise and using the connectivity possibilities of an Enterprise Search Platform, content from both CMS’s could be indexed and searchable concurrently as more and more content got migrated to the new CMS. Also the new navigation structure of the Intranet was introduced step by step and reflected in the Search solution.

The power of Enterprise Search technology have once again been proven to provide an abstraction layer to underlying information sources and support the business, even when the information architecture is changing dramatically.

High Expectations to Googlify the Company = Findability Problem?

It is not a coincidence that the verb “to google” has been added to several renowned dictionaries, such as those from Oxford and Merriam-Webster. Search has been the de facto gateway to the Web for some years now. But when employees turn to Google on the Web to find information about the company they work for, your alarm bells should be ringing. Do you have a Findability problem within the firewall?

The Google Effect on User Expectations

“Give us something like Google or better.”

 

“Compared to Google, our Intranet search is almost unusable.”

 

“Most of the time it is easier to find enterprise information by using Google.”

The citations above come from a study Findwise conducted during 2008-2009 for a customer, who was on the verge of taking the first steps towards a real Enterprise Search application. The old Intranet search tool had become obsolete, providing access to a limited set of information sources only and ranking outdated information over the relevant documents that were in fact available. To put it short, search was causing frustration and lots of it.

However, the executives at this company were wise enough to act on the problem. The goal was set pretty high: Everybody should be able to find the corporate information they need faster and more accurately than before. To accomplish this, an extensive Enterprise Search project was launched.

This is where the contradiction comes into play. Today users are so accustomed to using search as the main gateway to the Web, that the look and feel of Google is often seen as equal to the type of information access solution you need behind the firewall as well. The reasons are obvious; on the Web, Google is fast and it is relevant. But can you—and more importantly should you—without question adopt a solution from the Web within the firewall as well?

Enterprise Search and Web Search are different

  1. Within the firewall, information is stored in various proprietary information systems, databases and applications, on various file shares, in a myriad of formats and with sophisticated security and version control issues to take into account. On the Web, what your web crawler can find is what it indexes.
  2. Within the firewall, you know every single logged in user, the main information access needs she has, the people she knows, the projects she is taking part in and the documents she has written. On the Web, you have less precise knowledge about the context the user is in.
  3. Within the firewall, you have less links and other clear inter-document dependencies that you can use for ranking search results. On the Web, everything is linked together providing an excellent starting point for algorithms such as Google’s PageRank.

Clearly, the settings differ as do user needs. Therefore, the internal search application will be different from a search service on the web; at least if you want it to really work as intended.

Start by Setting up a Findability Strategy

When you know where you are and where you want to be in terms of Findability—i.e. when you have a Findability strategy—you can design and implement your search solution using the search platform that best fits the needs of your company. It might well be Google’s Search Appliance. Just do not forget, the GSA is a totally different beast compared to the Google your users are accustomed to on the Web!

References

http://en.wikipedia.org/wiki/Googling

Six Simple Steps to Superior Search

Do you have your search application up and running but it still doesn’t quite seem to do the trick? Here are six simple steps to boost the search experience.

Avoid the Garbage in-Garbage out Syndrome

Fact 1: A search application is only as good as the content it makes findable

If you have a news search service that only provides yesterday’s news, the search bit does not add any value to your offering.

If your Intranet search service provides access to a catalog of employee competencies, but this catalog does not cover all co-workers or contain updated contact details, then search is not the means it should be to help users get in touch with the right people.

If your search service gives access to a lot of different versions of the same document and there is no metadata available as to single out which copy is the official one, then users might end up spending unnecessary time reviewing irrelevant search results. And still you cannot rule out the risk that they end up using old or even flawed versions of documents.

The key learning here is that there is no plug and play when it comes to accurate and well thought out information access. Sure, you can make everything findable by default. But you will annoy your users while doing so unless you take a moment and review your data.

Focus on Frequent Queries

Fact 2: Users tend to search for the same things over and over again.

It is not unusual that 20 % of the full query volume is made up of less than 1 % of all query strings. In other words, people tend to use search for a rather fixed set of simple information access tasks over and over again. Typical tasks include finding the front page of a site or application on the Intranet, finding the lunch menu at the company canteen or finding the telephone number to the company helpdesk.

In other words, you will be much advised to make sure your search application works for these highly frequent (often naïve) information access tasks. An efficient way of doing so is to keep an analytic eye on the log file of your search application and take appropriate action on frequent queries that do not return any results whatsoever or return weird or unexpected results.

The key learning here is that you should focus on providing relevant results for frequent queries. This is the least expensive way to get boosted benefit from your search application.

Make the Information People Often Need Searchable

Fact 3: Users do not know what information is available through search.

Users often believe that a search application gives them access to information that really isn’t available through search. Say your users are frequently searching for ”lunch menu”, ”canteen” and ”today’s lunch”, what do you do if you do not have the menu available at all on your Intranet or Web site?

In the best of worlds, you will make frequently requested information available through search. In other words, you would add the lunch menu to your site and make it searchable. If that is not an option, you might consider informing your users that the lunch menu—or some other popular information people tend to request—is not available in the search application and provide them with a hard-coded link to the canteen contractor or some other related service as a so called “best bet” (or sponsored link as in Google web search).

The key learning here is to monitor what users frequently search for and make sure the search application can tackle user expectations properly.

Adapt to the User’s Language

Fact 4: Users do not know your company jargon.

People describe things using different words. Users are regularly searching for terms which are synonymous to—but not the same as—the terms used in the content being searched. Say your users are frequently looking for a ”travel expense form” on your Intranet search service, but the term used in your official company jargon  is ”travel expenses template”. In cases like this you can build a glossary of synonyms mapping those common language terms people tend to search for frequently to official company terms in order to satisfy your users’ frequent information needs better without having to deviate from company terminology. Another way of handling the problem is to provide hand-crafted best bets (or sponsored links as in Google web search) that are triggered by certain common search terms.

Furthermore, research suggests that Intranet searches often contain company-specific abbreviations. A study of the query log of a search installation at one of Findwise’s customers showed that abbreviations—query strings consisting of two, three or four letters—stood for as much as 18 % of all queries. In other words, it might be worthwhile for the search application to add the spelled-out form to a query for a frequently used abbreviation. Users searching for “cp” on the Intranet would for example in effect see the results of the query “cp OR collaboration portal”

The lesson to learn here is that you should use your query log to learn the terminology the users are using and adapt the search application accordingly, not the other way around!

Help Users With Spelling

Fact 5: Users do not know how to spell.

Users make spelling mistakes—lots of them. Research suggests that 10—25 % of all queries sent to a search engine contain spelling mistakes. So turn on spellchecking in your search platform if you haven’t already! And while you are at it, make sure your search platform can handle queries containing inflected forms (e.g. “menu”, “menus”, “menu’s”, “menus’”). There’s your quick wins to boost the search experience.

Keep Your Search Solution Up-To-Date

Fact 6: Your search application requires maintenance.

Information sources change, so should your search application. There is a fairly widespread misconception that a search application will maintain itself once you’ve got it up and running. The truth is you need to monitor and maintain your search solution as any other business-critical IT application.

A real-life example is a fairly large enterprise that decided to perform a total makeover of its internal communication process, shifting focus from the old Intranet, which was built on a web content management system, in favor of a more “Enterprise 2.0 approach” using a collaboration platform for active projects and daily communication and a document management system for closed projects and archived information.

The shift had many advantages, but it was a disaster for the Enterprise Search application that was only monitoring the old Intranet being phased out. Employees looking for information using the search tool would in other words only find outdated information.

The lesson to learn here is that the fairly large investment in efficient Findability requires maintenance in order for the search application to meet the requirements posed on it now and in the future.

References

100 Most Often Mispelled Misspelled Words in English – http://www.yourdictionary.com/library/misspelled.html

Definition of “sponsored link” – http://encyclopedia2.thefreedictionary.com/Sponsored+link

A Strategic Approach to Search

The other week I attended ”From business to buttons” a yearly conference about usability and ‘designing for effect’ held in Malmö. Maria from Findwise was there to talk about ‘search driven design – or why can’t or intranet be more like Google?’, while I had the privilege to walk around talking to attendees about search.

The conference gathered people from a broad range of industries such as telecom, banking, retail etc, but what struck me the most was that no matter how different their business was, their challenges when it came to Enterprise Search where like peas in a pod. The employees just want to find the information they need to do their job in an efficient way. Preferably by typing a simple keyword and get accurate results in a Google-stylish way. Many companies have made investments in Enterprise Search platforms, hoping that this will magically increase findability.

Back at the office I got hold of a new study on Findability, made by Association for Information and Image Management (AIIM). The survey shows that out of 500 businesses 49% of survey respondents “agreed” or “strongly agreed” that it is a difficult and time consuming process to find the information they need to do their job. Furthermore the study suggests that “the fault does not lie with technology solution providers; rather, most organizations have failed to take a strategic approach to enterprise search: 49% of respondents report having “No Formal Goal” for enterprise Findability within their organizations”.

Findability survey

When looking at current Findwise customers one realizes that the success stories are all based on the same objective reason: the strategic approach, which has been focusing their business and end-users, looking at the technological investment as an enabler rather than a solution. The research paper from AIIM will be presented in a webinar on June 26:th, which I believe can be interesting. However, apart from establishing the fact that your company is facing the same challenges as everyone else, feel free to ask us how other companies have been using a strategic approach within this area; so you can use that knowledge to enhance your own solution.

What Differentiates a Good Search Engine from a Bad One?

That was one of the questions the UIE research group asked themselves when conducting a study of on-site search. One of the things they discovered was that the choice of search engine was not as important as the implementation. Most of the big search vendors were found in both the top sites and the bottom sites.

So even though the choice of vendor influences what functionality you can achieve and the control you have over your content there are other things that matter, maybe even more. Because the best search engine in the world will not work for you unless you configure it properly.

According to Jared Spool there are four kinds of search results:

  • ‘Match relevant results’ – returns the exact thing you were looking for.
  • ‘Zero results’ – no relevant results found.
  • ‘Related results’ – i.e. search for a sweater and also get results for a cardigan. (If you know that a cardigan is a type of sweater you are satisfied. Otherwise you just get frustrated and wonder why you got a result for a cardigan when you searched for a sweater).
  • ‘Wacko results – the results seem to have nothing in common with your query.

So what did the best sites do according to Jared Spool and his colleagues?
They returned match relevant results, and they did not return 0 results for searches.

So how do you achieve that then? We have previously written about the importance of content refinement and information quality. But what do you do when trying to achieve good search results with your search engine? And what if you do not have the time or knowledge to do a proper content tuning process?

Well, the search logs are a good way to start. Start looking at them to identify the 100 most common searches and the results they return. Are they match relevant results? It is also a good idea to look at the searches that return zero results and see if there is anything that can be done to improve those searches as well.

Jared Spool and his colleagues at UIE mostly talk about site search for e-commerce sites. For e-commerce sites bad search results mean loss of revenue while good search results hopefully give an increase in revenue (if other things such as check out do not fail). Working with intranet search the implications are a bit different.

With intranet search solutions the searches can be more complex when information not items, is what users are searching for. It might not be as easy to just add synonyms or group similar items to achieve better search results. I believe that in such a complex information universe, proper content tuning is the key to success. But looking at the search logs is a good way for you to start. And me and my colleagues here at Findwise can always help you how to get the most out of your search solution.

How Do You Measure Success on Your Intranet?

An intranet should, from my perspective, serve the people looking for general information as well as the ones who need specific information to solve an urgent task this very minute.
During the last few weeks I’ve been participating in many and interesting meetings which all have raised the question of how to measure success when it comes to finding content and people on your intranet. When working with enterprise search you often use the time you save as an important parameter. “If the users can find what they are looking for, then their everyday work will be more effective. Hereby we can save the user time and the company money”. This is an obvious truth, but I believe that there is more to consider.

If you use your intranet as a way for your employees not only to find information, but also share and collaborate it’s just as important that you find information that is related to you query (that you sometimes didn’t even know existed!), that makes you gain deeper knowledge and hence become more innovative. How do you measure success in those areas? There is a need for discussing supplementary new ways to measure Key Performance Indicators, perhaps by using more qualitative tools and focusing on user experience (of information retrieval, content quality and experienced value) over time.

What is your opinion? Do these things need to be measured in “hard facts” or can we find other ways to measure the value we deliver to our users?