Google Instant – Can a Search Engine Predict What We Want?

On September 8th Google released a new feature for their search engine: Google instant.
If you haven’t seen it yet, there is an introduction on Youtube that is worth spending 1:41 minutes on.

Simply put, Google instant is a new way of displaying results and helping users find information faster. As you type, results will be presented in the background. In most cases it is enough to write two or three characters and the results you expect are already right in front of you.

Google instant

The Swedish site Prisjakt has been using this for years, helping the users to get a better precision in their searches.

At Google you have previously been guided by “query suggestion” i.e. you got suggestions of what others have searched for before – a function also used by other search engines such as Bing (called Type Ahead). Google instant is taking it one step further.

When looking at what the blog community has to say about the new feature it seems to split the users in two groups; you either hate it or love it.

So, what are the consequences? From an end-user perspective we will most likely stop typing if something interesting appears that draws our attention. The result?
The search results shown at the very top will generate more traffic , it will be more personalized over time and we will most probably be better at phrasing our queries better.

From an advertising perspective, this will most likely affect the way people work with search engine optimization. Some experts, like Steve Rubel, claims Google instant will make SEO irrelevant, wheas others, like Matt Cutts think it will change people behavior in a positive way over time  and explains why.

What Google is doing is something that they constantly do: change the way we consume information. So what is the next step?

CNN summarizes what the Eric Schmidt, the CEO of Google says:

“The next step of search is doing this automatically. When I walk down the street, I want my smartphone to be doing searches constantly: ‘Did you know … ?’ ‘Did you know … ?’ ‘Did you know … ?’ ‘Did you know … ?’ ”

Schmidt said at the IFA consumer electronics event in Berlin, Germany, this week.

“This notion of autonomous search — to tell me things I didn’t know but am probably interested in — is the next great stage, in my view, of search.”

Do you agree? Can we predict what the users want from search? Is this the sort of functionality that we want to use on the web and behind the firewall?

Search in SharePoint 2010

This week there has been a lot of buzz about Microsoft’s launch of SharePoint 2010 and Office 2010. Since SharePoint 2007 has been the quickest growing server product in the history of Microsoft, the expectations on SharePoint 2010 are tremendous. And also great expectations for search in Sharepoint 2010

Apart from a great deal of possibilities when it comes to content creation, collaboration and networking, easy business intelligence etc. the launch also holds another promise: that of even better capabilities for search in Sharepoint 2010 (with the integration of FAST).

Since Microsoft acquired FAST in 2008, there have been a lot of speculations about what the future SharePoint versions may include in terms of search. And since Microsoft announced that they will drop their Linux and UNIX versions in order to focus on higher innovation speed, Microsoft customer are expecting something more than the regular. In an early phase it was also clear that Microsoft is eager to take market shares from the growing market in internet business.

So, simply put, the solutions that Microsoft now provide in terms of search is solutions for Business productivity (where the truly sophisticated search capabilities are available if you have Enterprise CAL-licenses, i.e. you pay for the number of users you have) and Internet Sites (where the pricing is based on the number of servers). These can then be used in a number of scenarios, all dependent on the business and end-user needs.
Microsoft has chosen to describe it like this:

  • Foundation” is, briefly put, basic SharePoint search (Site Search).
  • Standard” adds collaboration features to the “Foundation” edition and allows it to tie into repositories outside of SharePoint.
  • Enterprise ” adds a number of capabilities, previously only available through FAST licenses, such as contextual search (recognition of departments, names, geographies etc), ability to tag meta data to unstructured content, more scalability etc.

I’m not going to go into detail, rather just conclude that the more Microsoft technology the company or organization already use, the more benefits it will gain from investing in SharePoint search capabilities.

And just to be clear:  non-SharePoint versions (stand-alone) of FAST are still available, even though they are not promoted as intense as the SharePoint ones.

Apart from Microsoft’s overview above, Microsoft Technet provides a more deepdrawing description of the features and functionality from both an end-user and administrator point of view.

We look forward describing the features and functions in more detail in our upcoming customer cases. If you have any questions to our SharePoint or FAST search specialist, don’t hesitate to post them here on the blog. We’ll make sure you get all the answers.

Roadmap FAST Search for Sharepoint and Internet Business

In view of the fact that it has been a year since Microsoft acquired FAST search, there has been a lot of hush-hush about the Enterprise search roadmap. However, at the yearly FAST forward conference, Microsoft’s press release Microsoft Unveils New Enterprise Search Road Map reached the public.

There are no big surprises, but a lot of interesting details to come. Briefly speaking Microsoft is focusing on two areas: search to enhance business productivity and search to earn money online.

Sharepoint and FAST ESP

Here at Findwise we have been working with customers integrating SharePoint and FAST ESP for some time, and ESP certainly adds a lot of value by extending SharePoint’s main strengths: content management and collaboration. Office 14, which will probably see the light early next year, will hopefully add more flexibility to their infrastructure solutions out of the box.

More information about the licensing models are yet to come and even though FAST search will continue to develop ESP as a standalone (to run on both Unix and Linux), the roadmap ties existing and potential Microsoft customers closer by presenting search as an integrated part of their business productivity offering.

As for FAST Search Internet Business Microsoft’s target group are companies looking for earning money online. During FAST forward 2007 there was a lot of talk about the future search driven portals and during the 2008 event about the ability to understanding user intent.

Today online consumers have higher expectations when it comes to search and the ability to show related information (such as Amazon’s “people that bought this product also bought”..) as well as showing contextual advertising (related to search terms, geographical location etc) and recommendations will create loyal customers. FAST search has quite a few customers using search for strategic online business so one should keep an eye on the release of the new beta version during 2009.

If you read Swedish, Helge Legernes, one of the founders of Findwise is giving his comment in Computer Sweden.

Internet life in the Future

I always think it’s nice when I hear people talking about the same things that are on my mind these days. It makes me reflect upon things in new ways and also makes me realize that I’m on to something. I attended a presentation by Björn Jeffery from Good Old (hosted by Region Västra Götaland). His talk on internet strategy was interesting and had many things in common with the keynote by Elizabeth Churchill (Yahoo) that I recently heard at the HCI2007 conference. Two things interested me most; the future of mobility and the inevitable question of integrity. So here are my thoughts today, on internet strategy and the future of internet usage.

Integrity

Today young people have become used to using different web 2.0 technologies such as Flickr, Facebook, Delicious etc. So we have seen the emergence of things such as social search and folksonomies. People gladly contribute with information about themselves and what they think and like. I believe this is a good thing, but there are also some risks with this. These risks are that once something is on the internet and is indexed, it’s out there and it stays there. Many people are not aware of that fact. How do you keep your integrity when everything about you can be found online? Integrity is very important when implementing these solutions in an enterprise setting.

How can people contribute without having to share their stuff with everyone else if they don’t want to? Björn Jeffery mentioned that we’ve gone from sharing nothing with noone to sharing everything with everyone and that he thought this would change back to us sharing a lot of things with many people. I hope he’s right. Teenagers might note care who they share their stuff with, but security and integrity are vital issues when considering enterprise solutions.

Mobility

In these days mobility has become an important thing. We not only expect to be able to find the information we need but to find it whenever we want from where ever we want to. I am actually writing this blog post on a train, and off course I expect to have access to all Findwise and other resources from here as well. As technology changes our behavior and expectations change with it, and so does society. (I covered excitement generators in a previous post about Jared Spools keynote on HCI2007.)

“I don’t use computers, love. This is just the internet”.

quote from Elizabeth Churchills keynote

Today there is no longer an association between internet and the computer screen. Mobile phones have become an increasingly popular way of accessing the internet. So, you can use search to access all your company’s information from a single point of access when ever you need it. Then maybe next step is mobile search on your intranet? That would not only make information become available at all time but from where ever you might be, and exactly when you want it.

So in conclusion of these talks; I think that in the future we will want to be able to access everything from everywhere at any time. We used to talk about time we spent online. That distinction isn’t really there any more. Today our tasks are interweawed, we don’t separate time we spend online and offline. (Something that becomes painfully obvious when trying to work on the train when you’ve forgotten the usbconnection for the mobile internet.) And in that time we spend online we also need to define what things we want to share with whom. If we as designers can solve these things, I think we’re on to something promising.