Search Driven Navigation and Content

In the beginning of October I attended Microsoft SharePoint Conference 2011 in Anaheim, USA. There were a lot of interesting and useful topics that were discussed. One really interesting session was Content Targeting with the FAST Search Web Part by Martin Harwar.

Martin Harwar talked about how search can be used to show content on a web page. The most common search-driven content is of course the traditional search. But there are a lot more content that can be retrieved by search. One of them is to have search-driven navigation and content. The search-driven navigation means that instead of having static links on a page we can render them depending on the query the user typed in. If a user is for example on a health care site and had recently done a search on “ear infection” the page can show links to ear specialist departments. When the user will do another search and returns to the same page the links will be different.

In the same way we can render content on the page. Imagine a webpage of a tools business that on its start page has two lists of products, most popular and newest tools. To make these lists more adapted for a user we only want show products that are of interest for the user. Instead of only showing the most popular and newest tools the lists can also be filtered on the last query a user has typed. Assume a user searches on “saw” and then returns to the page with the product lists. The lists will now show the most popular saws and the newest saws. This can also be used when a user finds the companies webpage by searching for “saw” on for instance Google.

This shows that search can be used in many ways to personalize a webpage and thereby increase Findability.