Findability and the Google Experience

In almost every findability project we work on, users ask us why finding information on their intranet is not as easy as finding information on Google. One of my team members told me he was once asked:

”If Google can search the whole internet in less than a second, how come you can’t search our internal information which is only a few million documents?”

I don’t remember his answer but I do remember what he said he would have wanted to answer:

”Google doesn’t have to handle rigorous security. We do. Google has got millions of servers all around the world. We have got one.”

The truth is, you get the search experience you deserve. Google delivers an excellent user experience to millions of users because they have thousands of employees working hard to achieve this. So do the other players in the search market. All the search engines are continuously working on improving the user experience for the users. It is possible to achieve good things without a huge budget. But I can guarantee you that just installing any of the search platforms on the market and then doing nothing will not result in a good experience for your users. So the question is; what is your company doing to achieve good findability, a good search experience?

Jeff Carr from Earley & Associates recently published a 2 part article about this desire to duplicate the Google experience, and why it won’t succeed. I recommend that you read it. Hopefully it will not only help you meet the questions and expectations from your users; it will also help you in how you can improve the search experience for them.

Enterprise Search and why we can’t just get Google.