Enterprise Search 2.0?

While visiting Enterprise Search Summit in San Jose I realized that enabling Enterprise 2.0 within enterprise search is the hottest trend at the moment. Is it Enterprise Search 2.0?

Andrew McAfee who coined the term Enterprise 2.0 and has released a book on the subject, spoke about how to use altruism to develop the enterprise. People are wired to help and if we stop obsessing about the risks and lower the bars for how people can help each other it is possible to make this work within a corporate environment.

He also spoke about how process control and how much workflow control. How much do we really need? Make it easy to correct mistake instead of making it hard to make them. With regards to innovation he pointed out that we need to question credentialism and build communities that people want to join. To leverage the intelligence aspects within the enterprise we should explore and experiment with collective intelligence such as prediction markets and open peer review processes. All in all make it easy for people to interconnect.

Very high improvement in access to knowledge, internal experts, satisfaction, increased innovation and customer satisfaction.

I also recommend to read Price Waterhouse Coopers Technology Forecast Summer 2008 to get a good overview of the available tools and technologies.

So how does this impact enterprise search? Search can be made to be the facilitator for Enterprise 2.0. Of course it is possible to index and make all blogs, wikipedias, tweets (yammer), online communities and social networks searchable, but that is only one way to make it this new environment more findable. If someone tweets or blogs about information we should use that information to impact on the search results and ranking. We could also track user behavior on a site to make certain information more visible with regards to implicitly expressed interests.