Is getting the right content to the right users and customers a priority for you and your organisation? Do you drown in too much information? With some insight into how to manage content your answer is probably “Yes!”.
Today we have loads of channels to choose from, e-mails, internet/intranets, Yammer feeds, blogs and different collaboration platforms and social media services. Some content is more beneficial in one channel and other content in another channel. But how do you make sure the right information reaches the right users, in the right channels?
Content Choreography aims to handle all that; Content, strategy, format and delivery.
We need to tailor the user/customer experience in order to achieve good Findability. How? Taxonomy, Metadata and Search!
Taxonomy to ensure that we speak the same language, metadata to classify the content to fulfill a certain task or objective and search to deliver it to the right channel.
Need more information about Content Choreography?
Join us in our joint seminar with KnowIT, Nov 22nd: Future Choreography of Content Management, where Seth Earley – CEO at Early Associates will speak about Content Choreography – The Art of Dynamic Web Content. Seth Earley have more than 20 years experience in the field and is a very eloquent and interesting speaker. He will share his thoughts and ideas gathered from a number of large customers worldwide.
More information and registration can be found here.