Tag Archives: associate professor

Bridging the Gap Between People and (Enterprise Search) Technology

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Tony Russell-Rose recently wrote about the changing face of search, a post that summed up the discussion about the future of enterprise search that took part at the recent search solutions conference. This is indeed an interesting topic. My colleague Ludvig also touched on this topic in his recent post where he expressed his disappointment in the lack of visionary presentations at this year’s KMWorld conference.

At our last monthly staff meeting we had a visit from Dick Stenmark, associate professor of Informatics at the Department of Applied IT at Gothenburg University. He spoke about his view on the intranets of the future. One of the things he talked about was the big gap in between the user’s vague representation of her information need (e.g. the search query) and the representation of the documents indexed by the intranet enterprise search engine. If a user has a hard time defining what it is she is looking for it will of course be very hard for the search engine to interpret the query and deliver relevant results. What is needed, according to Dick Stenmark, is a way to bridge the gap between technology (the search engine) and people (the users of the search engine).

As I see it there are two ways you can bridge this gap:

  1. Help users become better searchers
  2. Customize search solutions to fit the needs of different user groups

Helping users become better searchers

I have mentioned this topic in one of my earlier posts. Users are not good at describing which information they are seeking, so it is important that we make sure the search solutions help them do so. Already existing functionalities, such as query completion and related searches, can help users create and use better queries.

Query completion often includes common search terms, but what if we did combine them with the search terms we would have wanted them to search for? This requires that you learn something about your users and their information needs. If you do take the time to learn about this it is possible to create suggestions that will help the user not only spell correctly, but also to create a more specific query. Some search solutions (such as homedepot.com) also uses a sort of query disambiguation, where the user’s search returns not only results, but a list of matching categories (where the user is asked to choose which category of products her search term belongs). This helps the search engine return not only the correct set of results, but also display the most relevant set of facets for that product category. Likewise, Google displays a list of related searches at the bottom of the search results list.

These are some examples of functionalities that can help users become better searchers. If you want to learn some more have a look at Dan Russells presentation linked from my previous post.

Customize search solutions to fit the needs of different user groups

One of the things Dick Stenmark talked about in his presentation for us at Findwise was how different users’ behavior is when it comes to searching for information. Users both have different information needs and also different ways of searching for information. However, when it comes to designing the experience of finding information most companies still try to achieve a one size fits all solution. A public website can maybe get by supporting 90% of its visitors but an intranet that only supports part of the employees is a failure. Still very few companies work with personalizing the search applications for their different user groups. (Some don’t even seem to care that they have different user groups and therefore treat all their users as one and the same.) The search engine needs to know and care more about its’ users in order to deliver better results and a better search experience as a whole. For search to be really useful personalization in some form is a must, and I think and hope we will see more of this in the future.

Findwise in Cooperation with Borås University College Receives Research Grant

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In recent decades Swedish and Western industry have had to adapt to the new paradigm. Moving from classical production industry organizations towards knowledge companies in which sales of services and knowledge are often bundled with a product – resulting in a complete solution. This change is vital for the survival of the Western world’s economy which previously has been built upon organizations of heavy industrial giants optimizing production processes and factory outputs by reducing overheads and increasing quality.

The threat to the industry from low cost countries, which no longer only compete just on low cost, but also with high quality and competence, forces Western organizations to develop new strategies to sustain their growth and competitive advantage. Cutting margins in order to compete with low cost countries is a downward spiral. Instead changing the model, to be able to provide knowledge and holistic understanding of customers needs and the ability to rapidly deliver a complete solution is now becoming the key competitive advantage. This however requires investment in IT and knowledge exchange tools. By moving away from selling physical products and components to solutions higher margins are possible because more business value is exchanged in the transactions.

The organizations adapting to this change, are identifiable by the fact that they consider knowledge and information as corporate assets – treated and cared for as any other asset. One example is the Swedish company SKF Group whose new vision is the “Knowledge Engineering Company” where the company going through a change from component supplier to a holistic supplier of both products and services.

A key success factor in this transformation from products to solutions is that the supply of knowledge and information to the employees is effective, easy to use and complete. The organization succeeds in providing that extra value, thereby allowing higher margins. Historical key performing indicators (KPIs) such as factory output, reduction of defects and increasing of quality, are dealing with physical production efficiency to ensure as little cost per unit manufactured and as high quality as possible. Individuals are used to measuring these KPIs and provide a way to manage the operational production processes. The turnover and efficiency of information and knowledge exchange lacks these models and measurement tools, thereby not allowing them to be managed. What you can’t measure, you can’t manage, or improve.

One technical solution which has the capabilities to enable complete, rapid and reduced turnover time for knowledge and information exchange, is Enterprise Search. This has been recognized by the Swedish Foundation for Strategic Research, which granted Findwise AB research funds to tackle this problem in cooperation with the College University of Borås in the Strategic Mobility program. The funded project will study the usefulness and value of a well functioning search engine for work-related information use. It will also identify performing indicators for information and knowledge exchange through search and to achieve results that systematically will illustrate the quantitative direct effects together with soft indirect effects.

The project will start early 2010 and run through the entire year. As part of the project, Dr. Katriina Byström will join Findwise and work together with Findwise employees in this joint research project. Findwise customers are invited to participate in the project and will have the availability to influence its direction. For more information on research at Findwise contact Henrik Strindberg.

About Dr. Katriina Byström
Dr. Katriina Byström is an associate professor in the Swedish School of Library and Information Science at the University College of Borås & Goteborg University, Sweden. She is one of initiators and director of the IA bachelor’s programme at Swedish School of Library and Information Science, and she is a chair for the programme with teaching involvement broadly across the curricula. Furthermore , Katriina is associate editor and co-founder at the Journal of Information Architecture. Katriina’s degree is in information studies, and her research focus on task-based information seeking, information retrieval and information architecture.