3 thoughts on “If a Piece of Content is Never Read, Does it Really Exist?

  1. I would like to add another aid to findability. Moving from the reactive Question-Answer exchange to a more praoctive approach of offering the user signposts to the next piece of information that might be of interest. Similar to the Amazon approach of “people who bought this book also bought that book”. For example, suppose you are on a health web site and do a search for “Diabetes”. Once the search engine has returned the usual list of of keyword matches, it is logical then offer the user some related term suggestions for the next search, such as “Symptoms”, “Treatment Centres”, “Heart Disease” etc. Integration of the search engine with a metadata taxonomy enables this kind of approach even with unstructured data. Search users are often trying to discover more about an overall subject rather than just answer a discrete question.

  2. Pingback: Findability Blog: Wrapping up the 2010 posts

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